Random Key words.

Ideology - The idea of perfection within a group or persons mind
Connote - A link that the audience interprates themselves, more general than...
Denote - A direct link from the object/image.
Semiotics - Signs and meanings within society
Stereotype - Expected characteristics and type-casting
Hegemony - "A concept from Gramsci suggesting that power is achieved by dominant groups through successful struggles to persuade the subordinate that arrangements are in their interest. Using cultural power to maintain the status quo." (from http://www.heanorgate.org.uk/visualarts.asp?pageID=MediaKeywords)
Pluralistic - General and equal ownership, no particular leaders. e.g. Youtube
User Generated Content - Content added by users e.g. youtube
Iconic - Someone or something that has become an icon e.g. Martin Luther King.
Diagetic - Natural sound e.g. someones boots clicking as they walk along.
Non-Diagetic - Non-natural sound, e.g. music over the top of a scene
Moral Panic - Where a certain group or movement is over-covered and exadurated by the media, causing irrational fear.
Folk-Devils - Scapegoats
Verisimilitude - The closeness to reality of a text (remember by VerySimilarTo)
Overarching Morals - The main beleifs and social rules of a group or society
Meta/Grand narrative - A generally accepted way of life working, for example in England, education and healthcare.