"A broader version of conventional literacy, which includes all visual, aural and digital forms, seeking to enable people to become more thoughtful producers and interpreters of media." (Pete Fraser)
"Media literacy can be defined as the ability to read a media text, in understanding the process of communication through the construction of an artifact and its sets of presentations. The ability to read a media text, in its visual or audio form, is itself paramount to understanding the meaning that a text may convey, which is dependent upon the individual, psychological and sociocultural context of the reader" (Jason Mazzochi)
"Media literacy is the ability to understand how any media text constructs its meaning as much through its form as its context" (James Barker)
Media literacy is being able to engage not just with the immediate content of a media text, but also to be able to apply knowledge and understanding of the institutional factors that have an impact on within the text. Media literacy also involves knowledge and understanding of the institutional factors that have an impact on shaping the text itself and on the messages and values embedded within the text. Media literacy also involves knowledge and understanding of how different audiences in different times and places may interpret the text in different ways. Crucially, the media-literate reader of the text is able to see that his/her own reading of the text may well be at odds with that applied by some or all of the target audience." (Wayne O'Brien)
Key:
Context
Context
Understanding
Construction
Producing (self)
Meaning
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